Strong primary health care saves lives and money and makes health systems more resilient and work better for all people. The current COVID-19 crisis exacerbated pre-existing weaknesses and inflicted devastating health and economic costs. However, it also created a once-in-a-generation chance for transformational health-system change. Our new report charts an agenda toward reimagined, fit-for-purpose primary health care. It reflects a renewed understanding of global and local vulnerabilities and opportunities in the post-COVID world. It shows how governments can remake their primary health care systems and how partners like the World Bank can support this vital work. During this event, key messages of the flagship report Walking the Talk: Reimagining Primary Health Care After COVID-19 will be presented: the “WHY”, the “WHAT” and the “HOW” of the primary health care reform. There will also be discussions on how to take these key messages forward, supporting countries to build back better and stronger. Perspectives from primary health care providers on the ground, World Bank regional and country teams, as well as key global partners will be shared.