For decades, the way members and supporters interacted with museums remained relatively unchanged. But as the world rapidly digitized, all of us have come to expect options for when, how, and where we do almost everything, from shopping to dining and working to entertainment. Museums and their supporters are no different. Every museum now has two sets of doors—physical and virtual—and members want the experiences to be easy and meaningful across both.
Museum leaders must adapt the member experience to serve members in a changed world. But anyone who is trying to do this knows the available tools are not up to the task. Members have been saddled with repetitive registration processes and an endless loop of fillable forms, usernames and passwords for accounts that are quickly forgotten and infrequently used. The result has been a member experience where needless hassles get in the way of meaningful participation, and membership managers and educators spend valuable time on logistics that could be better used for creating impactful programs and experiences.
At Gather, we know it’s time for a change to the status quo. Inspired by a shared love for lifelong learning and deep understanding of museum membership, we have spent the last two years building a new product to empower any institution to deepen engagement with its supporters by bringing all of their experiences into one place.
Meet Gather MXP
Today we’re excited to unveil Gather MXP, a software platform enabling museums and institutions to create a dynamic digital environment for their supporters that parallels the quality of their in person experiences. Each space lives inside the museum’s website, providing a seamless experience for members. Our no-code technology is easy to use and works with existing websites and systems, so any institution can build a unique digital home to bring their on-site, online and on-demand experiences together in one place.
With Gather MXP, museum leaders can:
- Bring all of their audiences together in a single digital home.
- Deliver and manage all of their live and on-demand programs in a secure, easy-to-navigate digital space.
- Access actionable data that leads to more personalized experiences for users.
Museum supporters get to meaningful experiences faster through:
- A personalized experience through an easy-to-access account. Our secure, passwordless authentication makes it magically simple for users to sign up and sign in.
- An easy-to-access, one stop shop for all of the programs at your museum.
- Single click registration for events. No more lengthy registration forms getting in the way.
Less frustration, more inspiration
The partners who are already using Gather MXP are seeing increased renewal rates, a reduction in customer support time, and impressive audience growth. Many of the frustrations of the past are removed, leaving more time for creativity and impact.
We’re humbled to be working with leading institutions such as California Academy of Sciences, Stanford University, New York University, The Fromm Institute (USF), and the Museum of Design Atlanta (MODA), among others. And as we build out our network of museums using Gather, we’re also building digital reciprocity, so institutions can share their digital programs with one another and one another’s members. Keep an eye on this blog for a future post about our vision for digital reciprocity.
Get in Touch
If you’re interested in learning more about how Gather MXP could work for your institution, reach out for a demo today. We look forward to hearing from you!
