In the ever-evolving digital age, museums are increasingly recognizing the need to embrace technology to stay relevant and engaging.
Our survey revealed a remarkably positive attitude towards digital transformation. An overwhelming 95% of respondents believed that technology could indeed help them achieve their goals. This shared optimism serves as an encouraging sign of the sector's readiness to embrace the digital age and all the opportunities it presents.
When it comes to kick-starting their digital transformation journey, more than half of the museums surveyed are already underway. Additionally, 21% of respondents indicated they are still in the planning phase, intending to begin their digital transformations within the next 6 to 12 months. This shows a clear trend of proactive adoption and determination to leverage digital technologies.
We also saw a growing recognition of the rapid pace of digital innovation and the need to keep abreast of these changes. Staying updated on the latest trends and technologies in the digital transformation space is viewed as crucial, with nearly 47% of respondents considering it 'very important'.
Lastly, a key resource requirement identified was the need to overcome a lack of internal expertise or resources, with 74% of respondents highlighting this need. This underscores the importance of building digital capacity and skills within museum teams, or seeking external support where necessary.
We at Gather understand these challenges and have a track record of helping museums navigate their digital transformation journeys. Whether it's about building internal expertise, providing technical resources, or helping museums stay updated on the latest digital trends, we're committed to supporting museums in this exciting new era of their evolution.
We plan to regularly poll the museum industry to help one another keep a pulse on the latest trends, so please don't hesitate to reach out if you'd like learn more about this particular topic, leave feedback on any past surveys, or express interest in future survey topics. We believe the best way to unearth new learnings is by keeping communication lines direct and open, so we hope to hear from you soon.